The Power of the Book of Mormon - a Lifetime Pursuit

Referring to President Romney's promises, President Ezra Taft Benson, 13th President of the Church, said: "These promises--increased love and harmony in the home, greater respect between parent and child, increased spirituality and righteousness--are not idle promises, but exactly what the Prophet Joseph Smith meant when he said the Book of Mormon will help us draw nearer to God."

Conference Report, Oct 1986, 6; or Ensign, Nov. 1986, 7

In that same conference talk, Pres. Benson also repeated what he had said in a conference 10 years earlier:
“Every Latter-day Saint should make the study of this book a lifetime pursuit. Otherwise he is placing his soul in jeopardy and neglecting that which could give spiritual and intellectual unity to his whole life. There is a difference between a convert who is built on the rock of Christ through the Book of Mormon and stays hold of that iron rod, and one who is not” (Ensign, May 1975, p. 65).

Keystone of our Religion

...He who reads it oftenest will like it best...

"...He than can mark the power of Omnipotence, inscribed upon the heavens, can also see God’s own handwriting in the sacred volume: and he who reads it oftenest will like it best, and he who is acquainted with it, will know the hand wherever he can see it; and when once discovered, it will not only receive an acknowledgement, but an obedience to all its heavenly precepts."

Joseph Smith, History of the Church, 2:14
Available online at this link.

Happiness...is the design of our existence...

"Happiness is the object and design of our existence; and will be the end thereof, if we pursue the path that leads to it; and this path is virtue, uprightness, faithfulness, holiness, and keeping all the commandments of God.”

(Joseph Smith, Teachings of the Prophet Joseph Smith, sel. by Joseph Fielding Smith, Salt Lake City: Deseret Book Co., 1938, pp. 255–56.)